What do you know about our company?
⚡ In a Hurry? Quick Answer
Recite their mission statement (from their website), mention a recent achievement or news item, and connect it to why you're excited about the role. This proves you didn't just mass-apply.
💡 The Recruiter's Mind
This question filters out candidates who mass-applied without research. They want to see: Did you visit our website? Do you understand what we do? Are you genuinely interested or just desperate for any job? Candidates who can't answer this basic question get eliminated immediately. Those who can recite the mission statement and mention recent news stand out as serious contenders.
The Research-Backed Answer Framework
- Mission statement: Quote or paraphrase their mission directly from their website
- Recent achievement: Mention a recent product launch, funding round, or news item
- Core business: Demonstrate you understand what they actually do
- Personal connection: Explain why this specific company excites you
Example Answers by Company Type
Tech Startup
"I know that DataFlow was founded in 2020 and specializes in real-time analytics for e-commerce companies. Your mission is to 'democratize data insights for growing businesses.' I read that you just raised a Series B and are expanding into the European market. What excites me most is your focus on making complex analytics accessible to non-technical teams, which aligns perfectly with my background in user-centered product design."
Established Corporation
"Global Solutions has been a leader in supply chain logistics for over 40 years. Your mission statement emphasizes 'connecting businesses through reliable, sustainable shipping solutions.' I saw that you recently launched your carbon-neutral delivery initiative and are investing heavily in electric vehicle fleets. As someone passionate about sustainable business practices, I'm excited about the opportunity to contribute to this transformation while working for an industry leader."
Nonprofit Organization
"Community Health Network provides accessible healthcare to underserved populations across the tri-state area. Your mission is to 'ensure quality healthcare is a right, not a privilege.' I was impressed by your mobile clinic program that launched last year, which has served over 5,000 patients. Having volunteered in community health during college, I'm deeply aligned with your values and excited to contribute my project management skills to expand these programs."
🚫 Red Flags to Avoid
- Saying "Not much, can you tell me about it?" - instant rejection
- Getting basic facts wrong (confusing them with a competitor)
- Only mentioning information from the job posting, not their website
- Reciting everything from their About page like a robot
- Focusing only on what's in it for you (salary, benefits) without showing interest in their mission
- Mentioning outdated information that shows you didn't research recently
Pro Tips for Company Research
- Read the About page: Memorize their mission statement word-for-word
- Check recent news: Google "[Company Name] news" for the latest updates
- Review their products: Understand what they actually sell or provide
- Find the CEO's name: Know who leads the company (they may ask separately)
- Check LinkedIn: See recent posts and company updates
- Read reviews: Glassdoor can show you their culture and values
- Prepare 3-4 talking points: Don't recite everything - pick what resonates with you